A recent McKinsey report outlines the ROI of UX research, offering a business case to invest in building designs centered around the user.
Research shows big payoff when design includes voice of the user
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Kaitlin Carter
Senior UX Researcher
Kaitlin (known to many by their nickname Indy) approaches every project with the multidisciplinary lens of 5+ years of experience in both human factors and UX. Their passion lies in human factors studies, ranging from complex drug delivery systems to software as medical device (SaMD). Their research background in linguistic and business anthropology offers clients insight from various industries that can be applied to every research question. Kaitlin has a BA in Cultural Anthropology and an MA in Business and Organizational Anthropology from Wayne State University.
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Kaitlin
Something unique about you summed up in one sentence
I love understanding the unique and cool things about humans: language, diet, death, and everything in between!
Your favorite part of working at Bold Insight
I love the collaborative and supportive, but hardworking, environment. We excel because we support each other and make sure we are the best versions of ourselves.
Do you have a long-term personal or professional goal you'd like to share?
Professionally: being my best, most confident self. Personally: mastering headstands and handstands.
How long have you been in the UX field?
5 years.
You cannot start the day without doing this...
Having a deep conversation with my cats.
Your favorite city in the world is...and why?
Detroit: it has the amenities of a big city with the elbow room and coziness of a rust-belt city. It is gritty, united, unique, and has the best food scene in my opinion.
Your ultimate celebrity dinner party guest list would include:
John and Hank Green, Allie Ward, and Julien Solomita.
Any other facts to share?
I love to eat bugs, and for good reasons! I also love to go thrifting and vintage shopping.
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A Bold year to remember!
Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.
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When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.