Integrate UX research with a dual-track development approach to better align with user needs and ensure your automotive product launches are successful and user-centered.
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Katie Leyden
Director
Katie’s background in human-centered design, cultural analysis, and business positions her as both a creative and strategic thinker. She brings a cross-disciplinary understanding to ethnographic research and business analysis and has focused on various sectors including technology, e-commerce, entrepreneurship, and housing. She is driven by the desire to understand why people think the way they do and to find solutions for the everyday inconveniences. Katie graduated with a BA from the University of Notre Dame in American Studies with minors in Business Economics and Collaborative Innovation.



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- Bold Insight joins panel with Microsoft, IBM, and Dropbox at CRUX by User Interviews
- So you want to run a diary study: Five steps to successfully onboard participants
- Bold Insight and MedRythms co-publish article on validation study to improve walking for chronic stroke population
- 3 tips to successfully onboard in a remote environment
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