When in-person testing is not feasible, stay on track by using remote interviews to collect data and refine the in-vehicle experience for your consumers.
Remote UX research can reveal 5 key insights for auto manufacturers
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Kristen Kauphusman
Director
Kristen’s background resides within psychology and cognitive neuroscience. She has 7 years of experience working in consumer neuroscience research, where she applied a diverse set of neuroscience tools (EEG, eye tracking, facial coding, and biometrics) to clients’ complex business objectives. Her diverse experience and technical understanding of the human brain allows Kristen to assist clients by applying a unique lens to all research problems. Kristen has a BS in Psychology with an emphasis in Neuropsychology at University of Wisconsin, La Crosse.
Bold facts
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Kristen
Something unique about you summed up in one sentence
I have terrible vision and have needed glasses since I was less than 1 years old.
Your favorite part of working at Bold Insight
I love that we’re helping people – from clients to users, we’re truly designing a better overall experience.
In your spare time (or if you had spare time), you would absolutely do this:
Invent a board game! I am weirdly passionate about them and believe that I could make a great one.
How long have you been in the UX field?
7 years
You cannot start the day without doing this...
Listening to NPR!
Your favorite city in the world is...and why?
Bogota, Colombia. It is a beautiful city and when the World Cup comes around, I am an avid Colombia supporter…. sorry, America.
Your ultimate celebrity dinner party guest list would include:
Taylor Swift. Barack Obama. Oliver Sacks – Neurologist/Author, RIP (If you haven’t read “The Man Who Mistook His Wife for a Hat,” then you need to!). Albus Dumbledore – Greatest Wizard of All Time. Also, RIP.
Do you have a long-term personal or professional goal you'd like to share?
I speak some Spanish, but I would like to study other languages, including Mandarin. At some point, I plan to live outside the US for at least a year. Finally, I want to learn to play the ukulele, because who doesn’t like a ukulele?
Read Kristen's bold insights
Read our team’s latest bold insights
Webisode: Possible impact if in-person human factors research is not considered essential
Conducting research to inform development of safe and effective medical devices is essential and with modifications and precautions, in-person research can be conducted safely and effectively.
Now is the ideal time to improve the UX of your mobile app
As the demand for app-based services grows, now may be the time to invest in UX research to identify needed improvements and enhancements.
Human factors research in the times of COVID
Human factors research in the support of medical and drug delivery device commercialization is essential and we should be planning on a return to in-person research as soon as is possible by applying all available and practical protective measures.