Generative AI can help researchers refine and clarify research objectives, communicate effectively, and spark creativity and strategic thinking.
Not sure how to use AI tools in your UX research? Consider making it your sparring partner
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Larry Becker
Director
Larry has more than 20 years’ experience creating, analyzing, and optimizing online user experiences. During his career Larry has led e-commerce for a leading national retailer, introduced website optimization services at an Inc 500 advertising agency, and led digital marketing for a top-ranked global business school. Larry’s passion is helping organizations find the sweet spot where user needs and business needs intersect. He enjoys learning new frameworks, breaking new ground, and working collaboratively to organize chaos without stifling creativity. Larry holds a BA from the University of Virginia.
Bold facts
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Larry
Something unique about you summed up in one sentence:
I have an exceptionally high tolerance for ambiguity.
Your favorite part of working at Bold Insight:
Working with incredibly smart and kind people who are genuinely dedicated to helping clients and each other realize their potential.
In your spare time (or if you had spare time), you would absolutely do this:
Take long walks in exotic places.
Your favorite city in the world is...and why?
San Francisco and New York, both for food, culture and vibe. They are indeed quite different, but as noted, I’m more than OK with ambiguity.
You cannot start the day without doing this:
Breathing deeply. And drinking coffee.
Your ultimate celebrity dinner party guest list would include:
Little Richard, Willie Nelson, Francois Truffaut, and Joan Didion. Would that gel? I don’t know, but I figure Richard would keep things lively.
Long-term personal or professional goal?
To continue to learn and develop as a musician. It brings me joy and teaches me ways to learn about just about everything else.
Any other facts to share?
I once performed the song “Wild Thing” during a religious service. It was well-received.
Read Larry's bold insights
- Co-creating insights: Crucial communication starts before the report
- Bold Insight to present techniques to improve research communication at UXinsight Festival
- Bold Insight covers global research, Asia HFE, and FDA strategy at the 2026 HFES Health Care Symposium
- Is your research ready for the unpredictable world of LLMs?
- Bold Insight and Panasonic Well featured on User Interviews podcast
- Bold Insight to present with Panasonic Well on LLM interactions at EPIC2025 in Helsinki
- Prototyping the experience: Use a lo-fi mindset to innovate leading-edge tech
- Why UX people make great strategy consultants
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4 make-or-break considerations for health IoT ecosystems
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