The first step when developing AI is to understand the user need; but just as critical, is knowing the context in which the data is being collected.
The critical component missing from AI technology
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Larry Becker
Director
Larry has more than 20 years’ experience creating, analyzing, and optimizing online user experiences. During his career Larry has led e-commerce for a leading national retailer, introduced website optimization services at an Inc 500 advertising agency, and led digital marketing for a top-ranked global business school. Larry’s passion is helping organizations find the sweet spot where user needs and business needs intersect. He enjoys learning new frameworks, breaking new ground, and working collaboratively to organize chaos without stifling creativity. Larry holds a BA from the University of Virginia.
Bold facts
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Larry
Something unique about you summed up in one sentence:
I have an exceptionally high tolerance for ambiguity.
Your favorite part of working at Bold Insight
Working with incredibly smart and kind people who are genuinely dedicated to helping clients and each other realize their potential.
In your spare time (or if you had spare time), you would absolutely do this:
Take long walks in exotic places.
Your favorite city in the world is...and why?
San Francisco and New York, both for food, culture and vibe. They are indeed quite different, but as noted, I’m more than OK with ambiguity.
You cannot start the day without doing this:
Breathing deeply. And drinking coffee.
Your ultimate celebrity dinner party guest list would include:
Little Richard, Willie Nelson, Francois Truffaut, and Joan Didion. Would that gel? I don’t know, but I figure Richard would keep things lively.
Long-term personal or professional goal?
To continue to learn and develop as a musician. It brings me joy and teaches me ways to learn about just about everything else.
Any other facts to share?
I once performed the song “Wild Thing” during a religious service. It was well-received.
Read Larry's bold insights
- Is your research ready for the unpredictable world of LLMs?
- Bold Insight and Panasonic Well featured on User Interviews podcast
- Bold Insight to present with Panasonic Well on LLM interactions at EPIC2025 in Helsinki
- Prototyping the experience: Use a lo-fi mindset to innovate leading-edge tech
- Why UX people make great strategy consultants
Read our team’s latest bold insights
Three things to improve acceptance of AI
To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.
Recruiting methods and study logistics for human factors and user research
A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.
Singularity and the potential impact on UX design principles
If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models.