Regardless of whether the interface is intended to be used by a customer (novice) or an employee (expert), the key is to ensure that the POS interface is designed for the intended audience. To do this, organizations should engage users throughout the design process.
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Shada Azodi
Research Director
Shada is passionate about medical technology and has end-to-end experience in developing digital solutions and solving complex problems in acute/sub-acute care settings. She has been involved in every aspect of development from ideation to UX/UI design/testing, regulatory submissions, and pre/post commercialisation phase. Shada enjoys interacting with people to better understand how the devices they interact with impact their lives, and how to optimize these tools to create better experiences. Shada holds a BSc degree in Radiologic Technology from St George’s, University of London, an MBA from Imperial College Business School, and a MSc in Diagnostic Medical Sonography from Imperial College London.




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- Bold Insight to empower FemTech startups at GIANT Health event
- Revolutionising women's health: The power of Femtech and inclusive design
- Bold Insight partners with DigitalHealth.London for user-centered design workshop
- Bold Insight to keynote on healthtech UX at Frontiers Health conference
- Bold Insight featured in Med-Tech Innovation, spotlighting the FemTech revolution
- Bold Insight to host webinar on unique UX considerations for FemTech
- Designing for accessibility? 6 considerations for a more inclusive user experience
- The UX of mental health: 5 considerations when designing a mental health app
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Finding efficient ways to leverage post-market surveillance data to inform product development at an institutional level will be key for SaMD manufacturers seeking FDA precertification.
5 takeaways for human factors practitioners from the HFES Health Care Symposium FDA workshops
Healthcare symposium provides clarity for interpretation of FDA guidance documents related to human factors engineering.
In-vehicle UX research: Here’s one recommendation that hasn’t changed in 10 years
I found myself discussing what can be done to increase the extent to which voice recognition systems are seen as a benefit rather than an annoyance with the research sponsors, and I said the same things as I said 10 years ago… improve the system to support and recognize more natural speech patterns.