About us

We are a UX and human factors research firm built to help you solve complex problems

We partner with product leaders, design strategists, innovation teams, and regulatory stakeholders to uncover user insights and translate them into smart, scalable decisions.

bold

ADJECTIVE
(of a person, action, or idea) showing an ability to take risks; confident and courageous

We love the definition of bold;
it is the foundation of our company.

We speak up when it matters, even if it’s uncomfortable. Our teams are encouraged to take smart risks and deliver insights that go beyond the brief to drive real business impact.

Our mission

For our clients, we strive to be more than just a service provider. We aim to be a trusted partner who cares about your product’s success as much as you do. For our employees, we provide a work environment that fosters empowerment, creativity, and accountability. And for the world, we are dedicated to giving back to the community and advancing our field. 

Who we are 

We’re behavioral scientists, human factors experts, UX strategists, and design researchers. Our team combines extensive academic training with real-world experience to deliver safer, smarter, and more engaging products. 

We’ve studied human behavior across disciplines, from cognitive psychology and industrial design to neuroscience and biomedical engineering, and applied that knowledge across sectors and settings. From AI interfaces and digital therapeutics to in-flight systems and surgical robots, we’ve worked in the most complex environments—and brought clarity to them all. 

10+ years of hands-on research experience, on average
90% of our team holds advanced degrees in relevant fields
Research conducted in 100+ countries
Unmatched experience supporting FDA-facing validation and submissions

Our values

Design for real people

We center every project around the real-world behaviors, needs, and constraints of your users.

Own the outcome

We take full responsibility for delivering research that drives results. Our teams bring focus, follow-through, and pride to every engagement because your outcomes are our outcomes.

Make it actionable

We don’t just share findings; we deliver strategic clarity that helps your team align and act fast.

Stay curious

We ask the right questions, challenge assumptions, and seek new ways to make research more meaningful.

Work together, globally

We collaborate across countries and cultures to deliver insights that translate across markets.

Bold Insight site icon

Be Bold!

Our values go deeper than what’s listed here. Curious what words like “committed” (and yes, even “lunch”) mean to our team?

What makes us different 

Employee-owned from day one

You work with experts who are personally invested in your success. That ownership mindset drives accountability, continuity, and care in every detail, from kickoff to final delivery.

We know complexity

From AI interfaces and digital therapeutics to enterprise tools and regulatory submissions, we thrive in high-stakes, high-complexity environments. 

We scale without compromise

Whether you’re running a 2-week sprint or a 20-country program, we scale to meet your needs while maintaining quality, clarity, and consistency. 

We’re research-first

Unlike agencies that bolt on research, it’s our foundation. Our insights shape product, design, and strategy, not just pixels on a screen. 

We invest in quality at every level

Our ISO 9001:2015–certified quality system ensures every project meets the highest standards for rigor, consistency, and reliability. From onboarding to ongoing training, we equip every team member with tools and processes that elevate the quality of their work and the outcomes you receive.

What makes us different<br />

Our story

A timeline of impact and innovation

From pioneering UX research in the 1990s to shaping the future of global human factors today, Bold Insight’s story reflects growth rooted in purpose, collaboration, and user-centered design.

Timeline main image

1999

Pioneering UX leadership

Our story begins with co-founder Gavin Lew, who launched User Centric, Inc.—a firm that quickly grew into one of the largest usability companies in the U.S. This pioneering start established our deep expertise in how people interact with technology. That foundation has driven decades of innovation in usability, human factors, and user experience.

1999
Timeline main image

2005

Scaling global research

We help establish the UXalliance, a global network of leading user experience companies. Beginning with just five countries (the US, the UK, Spain, Germany, and France), this initiative fostered unparalleled global research capabilities through trust, collaboration, and shared knowledge. Now celebrating 20 years, the UXalliance supports over 100 markets, directly benefiting clients seeking international market insights.

2005
Timeline main image

2006

Entering Asia

User Experience, LLC (China) is started as a joint venture with our German partner. One of the first usability-focused firms in China, this strategic move provided early access to critical international markets and built our enduring expertise in global research leadership.

2006
Timeline main image

2012

Acquired by GfK

Global market research leader GfK acquires User Centric, adding UX to their global practice. Founders Gavin Lew and Bob Schumacher lead a new global UX division, merging behavioral design with market analytics. The team’s research now informs the full product lifecycle — from early-stage concepts to post-launch tracking.

2012
Timeline main image

2018

Founding Bold Insight

Bold Insight is born. Reuniting a core group of UX leaders from User Centric, Bold Insight is created as an employee-owned firm to rethink UX research for the digital age. The team quickly becomes a trusted partner for research in medical devices, digital health, automotive systems, and emerging tech.

2018
Timeline main image

2018

Expanding our strategic vision

ReSight Global is founded as an organization of UX and human factors agencies spanning the U.S., Germany, Japan, and China. United by employee ownership, shared values, and ISO-9001-certified operations, the company enables seamless collaboration across borders, delivering high-quality research in critical markets.

2018
Timeline main image

2020

Recognized as a top workplace

In a year that tested workplace culture everywhere, Bold Insight earns multiple Best Places to Work awards — a reflection of its commitment to team ownership, flexibility, and purpose-driven work.

2020
Timeline main image

2021

Expanding to the U.K.

Bold Insight U.K. launches with a bold vision: to bring top-tier UX research to the U.K. and provide seamless access for Bold Insight’s clients. The team focuses on regulated industries, accessibility, and high-impact innovation.

2021
Timeline main image

2022

Bold culture matters

We continued our streak as a "Best Place to Work" and "Inc. Best Workplace".

2022
Timeline main image

2023

Acquired PeepalDesign (India)

ReSight Global acquired PeepalDesign, a leading UX firm based in India. This strategic acquisition expanded ReSight Global's footprint to nine key markets and provided access to 220 UX experts globally, with offices in major innovation hubs including Bangalore and Pune. This move enhanced our ability to offer seamless, high-quality research in an increasingly important global market, especially for enterprise-scale experiences. PeepalDesign's team shares our commitment to an employee-centered culture and ownership opportunities, further strengthening our collaborative network.

We also achieved "Great Place to Work certified" status and multiple "Best Workplaces" awards, including for Best Place to Work for Women and in Consulting & Professional Services. These accolades underscore our commitment to an inclusive environment that fosters diverse perspectives that enrich our research insights.

2023
Timeline main image

2024

Sustained recognition and future-ready talent

Bold Insight is once again certified as a Great Place to Work and recognized as a Best Workplace for Millennials. These accolades reflect our continued investment in a purpose-driven culture that attracts top-tier talent and delivers exceptional value to clients worldwide. As we scale, we remain focused on helping organizations design the future—through insight, innovation, and inclusive research leadership.

2024
Timeline main image

Bold Insight today:

Your strategic partner

Today, Bold Insight stands as a testament to sustained excellence, global capability, and a relentless focus on delivering actionable insights. Our unique combination of broad experience, specialized expertise in areas like medical devices and AI, and a collaborative, employee-owned culture position us as the ideal partner to confidently support the research, design, and launch of your next-generation products. We don't just conduct research; we empower you to make bold, data-driven decisions that drive market success.

Today

Let’s create something better 

Whether you’re launching a new product, testing for regulatory approval, or refining your customer experience, we’re here to help. We bring the people, process, and perspective to move your work forward with confidence.