Insights from CES 2024 highlight AI-driven changes in the automotive sales experience: customer-centric strategies, opportunities for personalization, and evolving business models reshaping the industry.
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Kirsten Bruckbauer
Partner
Kirsten has over a decade of experience designing user research solutions that deliver insight, context, and clarity for product and business strategy teams. A master connector, she understands the interrelated operations of business, technology, and design, and has a track record of driving innovation and maturity in organizational research practices through strong partnerships between human-centered design, data analytics, industrial engineering, and behavioral science. Kirsten has an AB in Anthropology and a minor in Vocal Performance from Princeton University, and an MA in Social Sciences from the University of Chicago. She is also a certified LUMA practitioner and SAFe 4 Certified Agilest.
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Bold Insight launched a global AI study in March 2023 that included: 24 multilingual interviews conducted with UX researchers in 19 countries, spanning 22 languages. 27 interviews in English with global UX researchers representing 24 countries. Our global study led us...