To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
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Kirsten Bruckbauer
Partner
Kirsten has over a decade of experience designing user research solutions that deliver insight, context, and clarity for product and business strategy teams. A master connector, she understands the interrelated operations of business, technology, and design, and has a track record of driving innovation and maturity in organizational research practices through strong partnerships between human-centered design, data analytics, industrial engineering, and behavioral science. Kirsten has an AB in Anthropology and a minor in Vocal Performance from Princeton University, and an MA in Social Sciences from the University of Chicago. She is also a certified LUMA practitioner and SAFe 4 Certified Agilest.



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Read our team’s latest bold insights
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.
When it comes to voice print UX, what is our role as researchers?
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...
UX principles for robot design: Have we begun to baseline?
As the robotics industry continues to find its way into our lives, we can begin to identify UX design principles to apply to this tech to increase the acceptance of robots and improve the human-robot interaction experience.