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Larry Becker

Director

Larry has more than 20 years’ experience creating, analyzing, and optimizing online user experiences. During his career Larry has led e-commerce for a leading national retailer, introduced website optimization services at an Inc 500 advertising agency, and led digital marketing for a top-ranked global business school. Larry’s passion is helping organizations find the sweet spot where user needs and business needs intersect. He enjoys learning new frameworks, breaking new ground, and working collaboratively to organize chaos without stifling creativity. Larry holds a BA from the University of Virginia.

Bold facts

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Larry

Something unique about you summed up in one sentence:

I have an exceptionally high tolerance for ambiguity.

Your favorite part of working at Bold Insight

Working with incredibly smart and kind people who are genuinely dedicated to helping clients and each other realize their potential.

In your spare time (or if you had spare time), you would absolutely do this:

Take long walks in exotic places.

Your favorite city in the world is...and why?

San Francisco and New York, both for food, culture and vibe. They are indeed quite different, but as noted, I’m more than OK with ambiguity.

You cannot start the day without doing this:

Breathing deeply. And drinking coffee.

Your ultimate celebrity dinner party guest list would include:

Little Richard, Willie Nelson, Francois Truffaut, and Joan Didion. Would that gel? I don’t know, but I figure Richard would keep things lively.

Long-term personal or professional goal?

To continue to learn and develop as a musician. It brings me joy and teaches me ways to learn about just about everything else.

Any other facts to share?

I once performed the song “Wild Thing” during a religious service. It was well-received.

Read Larry's bold insights

Read our team’s latest bold insights

Webisode: Possible impact if in-person human factors research is not considered essential

Apr 30, 2020

Conducting research to inform development of safe and effective medical devices is essential and with modifications and precautions, in-person research can be conducted safely and effectively.

Now is the ideal time to improve the UX of your mobile app

Apr 23, 2020

As the demand for app-based services grows, now may be the time to invest in UX research to identify needed improvements and enhancements.

Human factors research in the times of COVID

Apr 22, 2020

Human factors research in the support of medical and drug delivery device commercialization is essential and we should be planning on a return to in-person research as soon as is possible by applying all available and practical protective measures.