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Larry has more than 20 years’ experience creating, analyzing, and optimizing online user experiences. During his career Larry has led e-commerce for a leading national retailer, introduced website optimization services at an Inc 500 advertising agency, and led digital marketing for a top-ranked global business school. Larry’s passion is helping organizations find the sweet spot where user needs and business needs intersect. He enjoys learning new frameworks, breaking new ground, and working collaboratively to organize chaos without stifling creativity. Larry holds a BA from the University of Virginia.
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Our research has shown a trend in healthcare provider feedback regarding mHealth alerts and features. While generally positive about the concept, liability is top of mind with this user group and common questions were raised during testing.
With the thousands of projects managed over the years, we feel like we’ve “seen it all.” While rare, in spite of the amount of preparation and planning, sometimes things don’t go as expected.
HFES healthcare symposium provides insight on FDA and regulatory perspectives, use of technology in research, interesting research methods employed, and cross-industry collaboration.
Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.