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Larry Becker
Director
Larry has more than 20 years’ experience creating, analyzing, and optimizing online user experiences. During his career Larry has led e-commerce for a leading national retailer, introduced website optimization services at an Inc 500 advertising agency, and led digital marketing for a top-ranked global business school. Larry’s passion is helping organizations find the sweet spot where user needs and business needs intersect. He enjoys learning new frameworks, breaking new ground, and working collaboratively to organize chaos without stifling creativity. Larry holds a BA from the University of Virginia.
Bold facts
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Larry
Something unique about you summed up in one sentence:
I have an exceptionally high tolerance for ambiguity.
Your favorite part of working at Bold Insight
Working with incredibly smart and kind people who are genuinely dedicated to helping clients and each other realize their potential.
In your spare time (or if you had spare time), you would absolutely do this:
Take long walks in exotic places.
Your favorite city in the world is...and why?
San Francisco and New York, both for food, culture and vibe. They are indeed quite different, but as noted, I’m more than OK with ambiguity.
You cannot start the day without doing this:
Breathing deeply. And drinking coffee.
Your ultimate celebrity dinner party guest list would include:
Little Richard, Willie Nelson, Francois Truffaut, and Joan Didion. Would that gel? I don’t know, but I figure Richard would keep things lively.
Long-term personal or professional goal?
To continue to learn and develop as a musician. It brings me joy and teaches me ways to learn about just about everything else.
Any other facts to share?
I once performed the song “Wild Thing” during a religious service. It was well-received.
Read Larry's bold insights
- Bold Insight covers global research, Asia HFE, and FDA strategy at the 2026 HFES Health Care Symposium
- Is your research ready for the unpredictable world of LLMs?
- Bold Insight and Panasonic Well featured on User Interviews podcast
- Bold Insight to present with Panasonic Well on LLM interactions at EPIC2025 in Helsinki
- Prototyping the experience: Use a lo-fi mindset to innovate leading-edge tech
- Why UX people make great strategy consultants
Read our team’s latest bold insights
Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.
When it comes to voice print UX, what is our role as researchers?
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...