China and the European Union are regulating AI ethics. The mandate for medtech design teams: build AI-powered products that meet ethics standards and inspire user trust.
Back to team page
Martin Porcheron
Senior UX Researcher
Martin has nine years of experience conducting user research with portable and novel technologies across multiple settings, including homes, health, and public settings. He has completed projects on how to improve the experience of using voice-based technologies for people with low-language proficiency in and has recently been working on the integration and evaluation of new Machine Learning technologies in various parts of the UK health service. Martin holds a PhD from the University of Nottingham, where he remains a Visiting Researcher.


Bold facts
Learn more about

Something unique about you summed up in one sentence:

Your favorite city in the world is...and why?

In your spare time (or if you had spare time), you would absolutely do this:

Favorite food?

You cannot start the day without doing this...

Your ultimate celebrity dinner party guest list (MAX 4) would include...

What superpower would you most want?

Long-term personal or professional goal?
- Bold Insight joins forces with Swansea University to evaluate AI triage software
- Decoding the user experience of conversational AI
- Bold Insight partners with DigitalHealth.London for user-centered design workshop
- Bold Insight to present masterclass on how to build better, more trustworthy chatbots
- Bold Insight to host webinar on unique UX considerations for FemTech
- Bold Insight to present on conversational voice interfaces at ACM conference
- Lost in translation: Challenges second-language speakers face when using voice interfaces
Read our team’s latest bold insights
How to show up for your participants and colleagues this Pride Month and beyond
This Pride Month, feel encouraged to step up for your colleagues, your participants, and your clients by recognizing the importance of gender and sexuality diversity.
Conducting research with kids? Considerations for running studies with adolescent participants
Unlock valuable insights by creating engaging environments, maximizing participation, and uncovering the genuine perspectives of young users.
Want to increase employee retention? Design your company around your employees
We designed Bold Insight to deliver our employees’ best work. The result: a workplace that reflects the emotions, ideas, and experiences of all our employees.