A recent McKinsey report outlines the ROI of UX research, offering a business case to invest in building designs centered around the user.
Research shows big payoff when design includes voice of the user
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Martin Porcheron
PhD
Senior UX Researcher
Martin has nine years of experience conducting user research with portable and novel technologies across multiple settings, including homes, health, and public settings. He has completed projects on how to improve the experience of using voice-based technologies for people with low-language proficiency in and has recently been working on the integration and evaluation of new Machine Learning technologies in various parts of the UK health service. Martin holds a PhD from the University of Nottingham, where he remains a Visiting Researcher.
Bold facts
Learn more about
Martin
Something unique about you summed up in one sentence:
My love for citrus fruits-the more sour, the better!
Your favorite city in the world is...and why?
Melbourne, Australia, due to a mixture of family and being able to have fantastic coffee wherever you go!
In your spare time (or if you had spare time), you would absolutely do this:
I really want to read more fiction
Favorite food?
It's a toss-up between a burger and a burrito
You cannot start the day without doing this...
Coffee and my phone!
Your ultimate celebrity dinner party guest list (MAX 4) would include...
Madonna, Patricia Routledge, and Betty White
What superpower would you most want?
To own a stopwatch that has the ability to pause time for everyone else
Long-term personal or professional goal?
To hit those gym goals
Read Martin's bold insights
- Bold Insight joins forces with Swansea University to evaluate AI triage software
- Decoding the user experience of conversational AI
- Bold Insight partners with DigitalHealth.London for user-centered design workshop
- Bold Insight to present masterclass on how to build better, more trustworthy chatbots
- Bold Insight to host webinar on unique UX considerations for FemTech
- Bold Insight to present on conversational voice interfaces at ACM conference
- Lost in translation: Challenges second-language speakers face when using voice interfaces
Read our team’s latest bold insights
A Bold year to remember!
Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.
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When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.