Back to team page
Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.
Bold facts
Learn more about
Read our team’s latest bold insights
Conducting research to inform development of safe and effective medical devices is essential and with modifications and precautions, in-person research can be conducted safely and effectively.
As the demand for app-based services grows, now may be the time to invest in UX research to identify needed improvements and enhancements.
Human factors research in the support of medical and drug delivery device commercialization is essential and we should be planning on a return to in-person research as soon as is possible by applying all available and practical protective measures.
We have aggregated some considerations for HCPs, healthcare organizations, and others involved in the medical space.