By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.
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Pamela Stoffregen-Gay
Managing Partner
Pamela has 20 years of experience in marketing with deep knowledge of the UX landscape. She has been on both boutique and corporate teams, with a passion for local strategy within a global framework. While spending most of her time focused on marketing, she is also a trained moderator. Pamela has a BSBA (Marketing and International Business) from Drake University.



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Consider rolling research for increased efficiency and continuity in your product development process.
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Update research and design practices to increase gender diversity; data from research that encompasses all genders is more reflective of real-world users.
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