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Pamela has 20 years of experience in marketing with deep knowledge of the UX landscape. She has been on both boutique and corporate teams, with a passion for local strategy within a global framework. While spending most of her time focused on marketing, she is also a trained moderator. Pamela has a BSBA (Marketing and International Business) from Drake University.
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Moderators should put themselves in the position of learning from the participant. Keeping a few tips in mind can facilitate this process and produce a more fruitful UX research session.
The sharing economy, primarily based in digital platforms, is poised for companies to stand out by delivering exceptional user experiences.
Our research has shown a trend in healthcare provider feedback regarding mHealth alerts and features. While generally positive about the concept, liability is top of mind with this user group and common questions were raised during testing.
With the thousands of projects managed over the years, we feel like we’ve “seen it all.” While rare, in spite of the amount of preparation and planning, sometimes things don’t go as expected.