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Robert Schumacher, PhD

Managing Partner, Bold Insight UK

Bob has more than 25 years of experience in UX research. He co-owned User Centric, the largest UX firm in the US, and founded the first international network of UX consulting firms, which has grown to 25 countries. With a passion for global testing, Bob edited The Handbook of Global User Research and is the co-author of the recently published AI and UX: Why Artificial Intelligence Needs User Experience.

He lectures frequently on the latest trends in UX research. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign.

Something unique about you summed up in one sentence

If it weren’t for cheese, I’m not sure what I would eat.

Your favorite part of working at Bold Insight

With amazing clients and incredible colleagues, we will change the world for the better.

In your spare time you would absolutely do this:

Learn to falcon.

How long have you been in the UX field?

Um, 30 years (OUCH)

Your favorite city in the world is...and why?

London – nothing else comes close to its vibrancy – around every corner is a new adventure.

Your ultimate celebrity dinner party guest list would include:

Nick Offerman. Sean Connery. Harrison Ford.


Long-term personal or professional goal?

I’d like to walk the Camino de Santiago.

Any other facts to share?

There is so much of this world yet to explore – I’d love to take bike trips all over Europe.

Interested in learning more about testing in the UK?

Order now

AI and UX: Why Artificial Intelligence Needs User Experience

by Gavin Lew and Robert M. Schumacher

Read Bob’s bold insights

Ageism and technology UX: Designing for seniors 

For most of us, keeping up with the latest tech updates is exhausting, but for my 90-year-old father it is impossible. I get phone calls from him every day because I am the only one he seems to be able to reach when he tries to use his phone. He pushes so many buttons on his phone that he gets...

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Will participants show for fieldwork?

Let’s be real: While some aspects of a physical product like a medical device or home appliance can be evaluated over Zoom, there are certain experiences that can only be measured in person as it requires physical interaction interact with the device. As locations relax shelter-in-place...

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6 UX trends for 2019

The bold future of UX: How new tech will shape the industry Part 6 ∙ 6 UX trends for 2019 There are reasons to be both optimistic and somewhat cautious about what’s coming in 2019 for the UX industry. Walking through the expansive halls of CES, as I have done every year for the last 10 years,...

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Is customer channel-hopping hiding UX problems?

As a company with many channels, you should always be looking at the ways in which customers connect with you. Movement across channels often reflects customer choice, but it also may reveal poor UX in a channel. In other words, ‘channel hopping’ is often driven by a failure of usability or a lack...

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Webisode: Why invest in global user research?

Managing Partner, Bob Schumacher, editor of The Handbook of Global User Research, breaks down the benefits of global research in part one of this three-part webisode series. Webisode 2 - Global User Research: Things to think about Webisode 3 - Global User Research: Where to start

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Designing for Voice: The next phase of UX design

Good design involves understanding and incorporating core UX elements (people, environment, and tasks), but frictionless voice UI design needs more: UX designers need to understand the idiosyncrasies of voice as a medium. What we learn, and how those insights are translated into a voice interface design is a new challenge for UX design.

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