We break down why the future of AV ridesharing depends on human-centered infrastructure, not just AI.
The real gold rush in autonomous vehicle rideshare is the ecosystem
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Janelle Sherman
PhD
Senior UX Researcher
Janelle has over 10 years of experience in research and pulls from her background in belonging and inclusion to improve accessibility for users. Janelle utilizes both quantitative and qualitative research methods to help inform her research conclusions. She is passionate about diversity, equity, and inclusion, and employee experience research. She has a doctorate degree in Psychology from Indiana University, and a Bachelors of Arts in Psychology and English from the University of New England.
Bold facts
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Janelle
Something unique about you summed up in one sentence:
I have a pop culture reference for nearly everything.
Your favorite city in the world is...and why?
Probably Minneapolis or Boston, but I'd like to travel more before I make my final decision.
In your spare time (or if you had spare time), you would absolutely do this:
Read more books!
Share an interesting fact or a special skill:
I love taking aerial sling and lyra classes on the weekends.
Your ultimate celebrity dinner party guest list would include...
Lily Tomlin, Jane Fonda, Karamo Brown, and Joseph Gordon-Levitt.
You cannot start the day without doing this:
Drinking coffee- trust me it's for everyone's benefit.
What would be your most valuable zombie apocalypse skill?
I'm a planner and I'd already be prepared for the worst-case scenario.
What fictional universe would you like to live in?
I want to join the town of Gilmore Girls and attend their town halls!
Read Janelle's bold insights
Read our team’s latest bold insights
Word processing vs. world processing: The cultural work AI can’t do
AI systems can produce fluent language, but they do not understand or convey the cultural meaning behind it. UX research surfaces the gap between what a system produces and what users actually experience.
Is your research ready for the unpredictable world of LLMs?
As AI products powered by large language models grow more complex, traditional UX methods fall short. Bold Insight and Panasonic Well share how simulation can uncover safer, faster insights for unpredictable systems and build the foundation for trust, innovation, and lasting impact.
Small UX team, big Q4 goals: how to keep your launch on track
It’s time to get design insight to differentiate your products. Apply these nimble UX research strategies to keep pace and still meet 2026 launch goals.