Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.
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Kirsten Bruckbauer
Partner
Kirsten has over a decade of experience designing user research solutions that deliver insight, context, and clarity for product and business strategy teams. A master connector, she understands the interrelated operations of business, technology, and design, and has a track record of driving innovation and maturity in organizational research practices through strong partnerships between human-centered design, data analytics, industrial engineering, and behavioral science. Kirsten has an AB in Anthropology and a minor in Vocal Performance from Princeton University, and an MA in Social Sciences from the University of Chicago. She is also a certified LUMA practitioner and SAFe 4 Certified Agilest.
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- Bold Insight presents AI guidance for multilingual global research during EPIC Learning Week
- Bold Insight to present with Panasonic Well on LLM interactions at EPIC2025 in Helsinki
- Bold Insight examines GenAI and ethnographic research during virtual EPIC session
- Bold Insight tackles pediatric cancer journeys with UX research expertise
- Bold Insight to present on 2023 UX trends
Read our team’s latest bold insights
UX and Brand: Delivering on the promise of experience strategy
Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.