While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
Back to team page
Kirsten Bruckbauer
Partner
Kirsten has over a decade of experience designing user research solutions that deliver insight, context, and clarity for product and business strategy teams. A master connector, she understands the interrelated operations of business, technology, and design, and has a track record of driving innovation and maturity in organizational research practices through strong partnerships between human-centered design, data analytics, industrial engineering, and behavioral science. Kirsten has an AB in Anthropology and a minor in Vocal Performance from Princeton University, and an MA in Social Sciences from the University of Chicago. She is also a certified LUMA practitioner and SAFe 4 Certified Agilest.
Bold facts
Learn more about

Something unique about you summed up in one sentence:

Your favorite part of working at Bold Insight:
How long have you been in the UX field?

Your ultimate celebrity dinner party guest list would include:

In your spare time you would absolutely do this:

Your favorite city in the world is...and why?

Long-term personal or professional goal?

Any other facts to share?
Read our team’s latest bold insights
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
Reclassifying diabetes: 3 implications for product design
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.
Designing your POS so it’s not a POS
Regardless of whether the interface is intended to be used by a customer (novice) or an employee (expert), the key is to ensure that the POS interface is designed for the intended audience. To do this, organizations should engage users throughout the design process.