When in-person testing is not feasible, stay on track by using remote interviews to collect data and refine the in-vehicle experience for your consumers.
Remote UX research can reveal 5 key insights for auto manufacturers
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Pamela Stoffregen-Gay
Managing Partner
Pamela has 20 years of experience in marketing with deep knowledge of the UX landscape. She has been on both boutique and corporate teams, with a passion for local strategy within a global framework. While spending most of her time focused on marketing, she is also a trained moderator. Pamela has a BSBA (Marketing and International Business) from Drake University.
Bold facts
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Pamela
Something unique about you summed up in one sentence
I used to own a gym with my mom, I was a certified personal trainer, and I foster kittens for a local shelter.
Your favorite part of working at Bold Insight
So many things it’s hard to pick. The fact that we can find the humor in virtually any situation – the more experience I get, the more valuable I find this. And also the constant and unwavering support of leadership.
In your spare time (or if you had spare time), you would absolutely do this:
Watch football while drinking beers and chilling out with my friends and their families.
How long have you been in the UX field?
15+ years
You cannot start the day without doing this…
Drinking coffee, feeding the animals, getting the kid up for school, making her lunch…I do a hell of a lot of stuff in the first 15 minutes I’m awake. #workingmom
Your ultimate celebrity dinner party guest list would include:
Michelle Obama, Anna Kendrick, Tina Fey, Amy Pohler
Long-term personal or professional goal?
To help grow Bold Insight into the leading UX research firm in the US.
Any other facts to share?
I have two children – one is a human and the other is a 2017 Camaro Convertible. They are both loud, beautiful, and require my constant attention.
Read Pamela's bold insights
- The evolution of global UX project managers
- Bold Insight featured in Crain's Chicago Business on post-COVID work environments
- How superior UX transforms automotive brand perception and loyalty
- AI Governance: Safeguarding innovation in an evolving regulatory landscape
- GenAI at the inflection point: Navigating the third wave
- The role of AI in transforming the car-buying experience
- The future of automotive infotainment: Connect the dots for an immersive experience
- Bold Insight to present on employee experience at HR leadership conference
- Why employee experience should get the same attention as user experience
- Bold Insight to present at 2022 UX Masterclass
- Reflecting on an unprecedented year with mixed emotions
- What we do matters: A Bold mission
Read our team’s latest bold insights
Webisode: Possible impact if in-person human factors research is not considered essential
Conducting research to inform development of safe and effective medical devices is essential and with modifications and precautions, in-person research can be conducted safely and effectively.
Now is the ideal time to improve the UX of your mobile app
As the demand for app-based services grows, now may be the time to invest in UX research to identify needed improvements and enhancements.
Human factors research in the times of COVID
Human factors research in the support of medical and drug delivery device commercialization is essential and we should be planning on a return to in-person research as soon as is possible by applying all available and practical protective measures.