Discover key strategies for building adaptable mobile labs tailored to ensure streamlined data capture across diverse on-the-road environments.
How to build a mobile lab for in-car UX research
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Pamela Stoffregen-Gay
Managing Partner
Pamela has 20 years of experience in marketing with deep knowledge of the UX landscape. She has been on both boutique and corporate teams, with a passion for local strategy within a global framework. While spending most of her time focused on marketing, she is also a trained moderator. Pamela has a BSBA (Marketing and International Business) from Drake University.
Bold facts
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Pamela
Something unique about you summed up in one sentence
I used to own a gym with my mom, I was a certified personal trainer, and I foster kittens for a local shelter.
Your favorite part of working at Bold Insight
So many things it’s hard to pick. The fact that we can find the humor in virtually any situation – the more experience I get, the more valuable I find this. And also the constant and unwavering support of leadership.
In your spare time (or if you had spare time), you would absolutely do this:
Watch football while drinking beers and chilling out with my friends and their families.
How long have you been in the UX field?
15+ years
You cannot start the day without doing this…
Drinking coffee, feeding the animals, getting the kid up for school, making her lunch…I do a hell of a lot of stuff in the first 15 minutes I’m awake. #workingmom
Your ultimate celebrity dinner party guest list would include:
Michelle Obama, Anna Kendrick, Tina Fey, Amy Pohler
Long-term personal or professional goal?
To help grow Bold Insight into the leading UX research firm in the US.
Any other facts to share?
I have two children – one is a human and the other is a 2017 Camaro Convertible. They are both loud, beautiful, and require my constant attention.
Read Pamela's bold insights
- How superior UX transforms automotive brand perception and loyalty
- AI Governance: Safeguarding innovation in an evolving regulatory landscape
- GenAI at the inflection point: Navigating the third wave
- The role of AI in transforming the car-buying experience
- The future of automotive infotainment: Connect the dots for an immersive experience
- Bold Insight to present on employee experience at HR leadership conference
- Why employee experience should get the same attention as user experience
- Bold Insight to present at 2022 UX Masterclass
- Reflecting on an unprecedented year with mixed emotions
- What we do matters: A Bold mission
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