By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.
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Shada Azodi
Research Director
Shada is passionate about medical technology and has end-to-end experience in developing digital solutions and solving complex problems in acute/sub-acute care settings. She has been involved in every aspect of development from ideation to UX/UI design/testing, regulatory submissions, and pre/post commercialisation phase. Shada enjoys interacting with people to better understand how the devices they interact with impact their lives, and how to optimize these tools to create better experiences. Shada holds a BSc degree in Radiologic Technology from St George’s, University of London, an MBA from Imperial College Business School, and a MSc in Diagnostic Medical Sonography from Imperial College London.
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Bold facts
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Something unique about you summed up in one sentence:
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In your spare time (or if you had spare time), you would absolutely do this:
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Your ultimate celebrity dinner party guest list would include...
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You cannot start the day without doing this...
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Favorite book:
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Favorite TV show:
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Favorite quote:
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What superpower would you most want?
- Bold Insight to empower FemTech startups at GIANT Health event
- Revolutionising women's health: The power of Femtech and inclusive design
- Bold Insight partners with DigitalHealth.London for user-centered design workshop
- Bold Insight to keynote on healthtech UX at Frontiers Health conference
- Bold Insight featured in Med-Tech Innovation, spotlighting the FemTech revolution
- Bold Insight to host webinar on unique UX considerations for FemTech
- Designing for accessibility? 6 considerations for a more inclusive user experience
- The UX of mental health: 5 considerations when designing a mental health app
Read our team’s latest bold insights
Six unique benefits of rolling research
Consider rolling research for increased efficiency and continuity in your product development process.
How can UX researchers support gender diversity and more inclusive design for all intended users?
Update research and design practices to increase gender diversity; data from research that encompasses all genders is more reflective of real-world users.
The secret communication weapon everybody forgets about in 2022
Don’t overlook the telephone in your search for simple, effective methods to promote seamless communication in your dispersed workforce.