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Shada is passionate about medical technology and has end-to-end experience in developing digital solutions and solving complex problems in acute/sub-acute care settings. She has been involved in every aspect of development from ideation to UX/UI design/testing, regulatory submissions, and pre/post commercialisation phase. Shada enjoys interacting with people to better understand how the devices they interact with impact their lives, and how to optimize these tools to create better experiences. Shada holds a BSc degree in Radiologic Technology from St George’s, University of London, an MBA from Imperial College Business School, and a MSc in Diagnostic Medical Sonography from Imperial College London.
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The sharing economy, primarily based in digital platforms, is poised for companies to stand out by delivering exceptional user experiences.
Our research has shown a trend in healthcare provider feedback regarding mHealth alerts and features. While generally positive about the concept, liability is top of mind with this user group and common questions were raised during testing.
With the thousands of projects managed over the years, we feel like we’ve “seen it all.” While rare, in spite of the amount of preparation and planning, sometimes things don’t go as expected.
HFES healthcare symposium provides insight on FDA and regulatory perspectives, use of technology in research, interesting research methods employed, and cross-industry collaboration.