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Shada Azodi
Research Director
Shada is passionate about medical technology and has end-to-end experience in developing digital solutions and solving complex problems in acute/sub-acute care settings. She has been involved in every aspect of development from ideation to UX/UI design/testing, regulatory submissions, and pre/post commercialisation phase. Shada enjoys interacting with people to better understand how the devices they interact with impact their lives, and how to optimize these tools to create better experiences. Shada holds a BSc degree in Radiologic Technology from St George’s, University of London, an MBA from Imperial College Business School, and a MSc in Diagnostic Medical Sonography from Imperial College London.
Bold facts
Learn more about
Shada
Something unique about you summed up in one sentence:
I can comfortably eat sushi 5 days in a row!
In your spare time (or if you had spare time), you would absolutely do this:
Play tennis, watch a play, and catch up with friends and family.
Your ultimate celebrity dinner party guest list would include...
Elton John, Matthew McConaughey, Emily Blunt, Sofia Vergara
You cannot start the day without doing this...
Checking my sleep data on my watch
Favorite book:
The Secret Barrister, 7 Habits of highly effective people
Favorite TV show:
Ted Lasso
Favorite quote:
“Any forecast of the future says more about the forecaster than it does about the future.” – Warren Buffett.
What superpower would you most want?
It would be great if I could fly to avoid the London traffic
Read Shada's bold insights
- Bold Insight to empower FemTech startups at GIANT Health event
- Revolutionising women's health: The power of Femtech and inclusive design
- Bold Insight partners with DigitalHealth.London for user-centered design workshop
- Bold Insight to keynote on healthtech UX at Frontiers Health conference
- Bold Insight featured in Med-Tech Innovation, spotlighting the FemTech revolution
- Bold Insight to host webinar on unique UX considerations for FemTech
- Designing for accessibility? 6 considerations for a more inclusive user experience
- The UX of mental health: 5 considerations when designing a mental health app
Read our team’s latest bold insights
New Blog Series: Bold Insight and Orthogonal share insights about getting medical devices to market faster
Given the multidisciplinary nature of MedTech and connected health, we have the opportunity to work with a wide variety of professionals including engineers of many stripes, scientists, researchers, designers, experts in regulatory, and quality management. Our...
Rethinking experiences: UX and human factors research can help companies develop safe, contactless designs
Explore early opportunities to create and refine a truly functional contactless experience for your customers, addressing new expectations in a changing world.
Remote UX research can reveal 5 key insights for auto manufacturers
When in-person testing is not feasible, stay on track by using remote interviews to collect data and refine the in-vehicle experience for your consumers.