Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.
A Bold year to remember!
read more
Back to team page
Shada Azodi
Research Director
Shada is passionate about medical technology and has end-to-end experience in developing digital solutions and solving complex problems in acute/sub-acute care settings. She has been involved in every aspect of development from ideation to UX/UI design/testing, regulatory submissions, and pre/post commercialisation phase. Shada enjoys interacting with people to better understand how the devices they interact with impact their lives, and how to optimize these tools to create better experiences. Shada holds a BSc degree in Radiologic Technology from St George’s, University of London, an MBA from Imperial College Business School, and a MSc in Diagnostic Medical Sonography from Imperial College London.
Bold facts
Learn more about
Shada
Something unique about you summed up in one sentence:
I can comfortably eat sushi 5 days in a row!
In your spare time (or if you had spare time), you would absolutely do this:
Play tennis, watch a play, and catch up with friends and family.
Your ultimate celebrity dinner party guest list would include...
Elton John, Matthew McConaughey, Emily Blunt, Sofia Vergara
You cannot start the day without doing this...
Checking my sleep data on my watch
Favorite book:
The Secret Barrister, 7 Habits of highly effective people
Favorite TV show:
Ted Lasso
Favorite quote:
“Any forecast of the future says more about the forecaster than it does about the future.” – Warren Buffett.
What superpower would you most want?
It would be great if I could fly to avoid the London traffic
Read Shada's bold insights
- Bold Insight to empower FemTech startups at GIANT Health event
- Revolutionising women's health: The power of Femtech and inclusive design
- Bold Insight partners with DigitalHealth.London for user-centered design workshop
- Bold Insight to keynote on healthtech UX at Frontiers Health conference
- Bold Insight featured in Med-Tech Innovation, spotlighting the FemTech revolution
- Bold Insight to host webinar on unique UX considerations for FemTech
- Designing for accessibility? 6 considerations for a more inclusive user experience
- The UX of mental health: 5 considerations when designing a mental health app
Read our team’s latest bold insights
Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.
When it comes to voice print UX, what is our role as researchers?
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...