Generative AI can speed up repetitive research tasks, but it’s still hard to trust each output. Our global AI study measures the concrete impact.
Generative AI in UX research: what are the risks and rewards?
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Shada Azodi
Research Director
Shada is passionate about medical technology and has end-to-end experience in developing digital solutions and solving complex problems in acute/sub-acute care settings. She has been involved in every aspect of development from ideation to UX/UI design/testing, regulatory submissions, and pre/post commercialisation phase. Shada enjoys interacting with people to better understand how the devices they interact with impact their lives, and how to optimize these tools to create better experiences. Shada holds a BSc degree in Radiologic Technology from St George’s, University of London, an MBA from Imperial College Business School, and a MSc in Diagnostic Medical Sonography from Imperial College London.
Bold facts
Learn more about
Shada
Something unique about you summed up in one sentence:
I can comfortably eat sushi 5 days in a row!
In your spare time (or if you had spare time), you would absolutely do this:
Play tennis, watch a play, and catch up with friends and family.
Your ultimate celebrity dinner party guest list would include...
Elton John, Matthew McConaughey, Emily Blunt, Sofia Vergara
You cannot start the day without doing this...
Checking my sleep data on my watch
Favorite book:
The Secret Barrister, 7 Habits of highly effective people
Favorite TV show:
Ted Lasso
Favorite quote:
“Any forecast of the future says more about the forecaster than it does about the future.” – Warren Buffett.
What superpower would you most want?
It would be great if I could fly to avoid the London traffic
Read Shada's bold insights
- Bold Insight to empower FemTech startups at GIANT Health event
- Revolutionising women's health: The power of Femtech and inclusive design
- Bold Insight partners with DigitalHealth.London for user-centered design workshop
- Bold Insight to keynote on healthtech UX at Frontiers Health conference
- Bold Insight featured in Med-Tech Innovation, spotlighting the FemTech revolution
- Bold Insight to host webinar on unique UX considerations for FemTech
- Designing for accessibility? 6 considerations for a more inclusive user experience
- The UX of mental health: 5 considerations when designing a mental health app
Read our team’s latest bold insights
What medtech design teams need to know about AI regulations
China and the European Union are regulating AI ethics. The mandate for medtech design teams: build AI-powered products that meet ethics standards and inspire user trust.
How to show up for your participants and colleagues this Pride Month and beyond
This Pride Month, feel encouraged to step up for your colleagues, your participants, and your clients by recognizing the importance of gender and sexuality diversity.
Conducting research with kids? Considerations for running studies with adolescent participants
Unlock valuable insights by creating engaging environments, maximizing participation, and uncovering the genuine perspectives of young users.