Designing a positive UX requires manufacturers to integrate products into broader ecosystems, balancing user and manufacturer perspectives and iterating based on behavioral data.
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Martin Porcheron
Senior UX Researcher
Martin has nine years of experience conducting user research with portable and novel technologies across multiple settings, including homes, health, and public settings. He has completed projects on how to improve the experience of using voice-based technologies for people with low-language proficiency in and has recently been working on the integration and evaluation of new Machine Learning technologies in various parts of the UK health service. Martin holds a PhD from the University of Nottingham, where he remains a Visiting Researcher.
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Something unique about you summed up in one sentence:
Your favorite city in the world is...and why?
In your spare time (or if you had spare time), you would absolutely do this:
Favorite food?
You cannot start the day without doing this...
Your ultimate celebrity dinner party guest list (MAX 4) would include...
What superpower would you most want?
Long-term personal or professional goal?
- Bold Insight joins forces with Swansea University to evaluate AI triage software
- Decoding the user experience of conversational AI
- Bold Insight partners with DigitalHealth.London for user-centered design workshop
- Bold Insight to present masterclass on how to build better, more trustworthy chatbots
- Bold Insight to host webinar on unique UX considerations for FemTech
- Bold Insight to present on conversational voice interfaces at ACM conference
- Lost in translation: Challenges second-language speakers face when using voice interfaces
Read our team’s latest bold insights
Boost in-vehicle user satisfaction with UX research and a dual-track development approach
Integrate UX research with a dual-track development approach to better align with user needs and ensure your automotive product launches are successful and user-centered.
Diversity in research and why it matters: Exploring Black maternal mortality rates
Explore the critical issue of Black maternal health disparities in the US, uncovering systemic biases and historical injustices. Discover how UX researchers can foster inclusive practices and ethical research to drive meaningful change.
How superior UX transforms automotive brand perception and loyalty
In the evolving automotive industry, recent studies highlight that high-quality user experiences significantly enhance customer advocacy and brand loyalty, surpassing the influence of pre-existing brand perceptions. Learn more about tools that quickly empower confident UX design decisions.