
Gavin Lew
Managing Partner
Gavin has 25 years of experience in corporate and academic environments. He founded UX consultancy User Centric and grew it to be the largest private UX consultancy in the US. After selling the company, he continued to lead a North American UX team to become one of the most profitable business units of the parent organization.
Gavin is the co-author of the recently published AI and UX: Why Artificial Intelligence Needs User Experience. He is a frequent presenter at national and international conferences and the inventor of several patents. He is an adjunct professor at DePaul and Northwestern Universities. Gavin has an MA in Experimental Psychology from Loyola University.


Something unique about you summed up in one sentence
I can fall asleep anywhere. It’s hard being me.
Your favorite part of working at Bold Insight
At any given moment, you will encounter laughter, smarts, and all around nice people. You can see, hear and feel the energy of the team that drives right into projects–this is the work environment to die for.

In your spare time you would absolutely do this:
Build more LEGOs
How long have you been in the UX field?
Since 1992
You cannot start the day without doing this...
Pressing the espresso button on the coffee machine at work.

Your ultimate celebrity dinner party guest list would include:
Philip K Dick who wrote so many stories that made you think, Emily Blunt because she would have something to say while being quite witty and is an amazing actor, John Krasinski, and Ryan Reynolds.
Long-term personal or professional goal?
I would like to publish a book. I am 85% done and have a publisher ready but need to finish the manuscript on AI and UX.

Any other facts to share?
Order now
AI and UX: Why Artificial Intelligence Needs User Experience
by Gavin Lew and Robert M. Schumacher
Read Gavin’s bold insights
Bold Insight presents on AI and remote testing at UX Masterclass
Bold Insight Managing Partners Bob Schumacher and Gavin Lew will present at the 16th UX Masterclass on December 4-5, 2020. This year, the conference will be held virtually and is hosted by...
Bold Insight’s Lew and Schumacher release book on artificial intelligence and user experience
Gavin Lew and Robert Schumacher, Managing Partners of Bold Insight, have authored AI and UX: Why Artificial Intelligence Needs User Experience, published by Apress publishing. The book explores the...
Bold Insight’s Gavin Lew talks AI user design in MedTech podcast
Discussing the benefits of designing artificial intelligence (AI) technology around the user, Gavin Lew, Managing Partner of Bold Insight, spoke with Tom Donnelly during the MedTech Chat podcast on...
Bold Insight presents on AI and remote testing at UX Masterclass
Bold Insight Managing Partners Bob Schumacher and Gavin Lew will present at the 16th UX Masterclass on December 4-5, 2020. This year, the conference will be held virtually and is hosted by PeepalDesign and UXalliance. The conference theme, The Changing Faces of UX: Global perspectives, will...
Bold Insight’s Lew and Schumacher release book on artificial intelligence and user experience
Gavin Lew and Robert Schumacher, Managing Partners of Bold Insight, have authored AI and UX: Why Artificial Intelligence Needs User Experience, published by Apress publishing. The book explores the future of artificial intelligence (AI) through interviews with AI experts and explores AI history,...
Bold Insight’s Gavin Lew talks AI user design in MedTech podcast
Discussing the benefits of designing artificial intelligence (AI) technology around the user, Gavin Lew, Managing Partner of Bold Insight, spoke with Tom Donnelly during the MedTech Chat podcast on October 9, 2020. Lew highlighted ways to improve AI technology adoption and the overall experience. ...
Bold Insight’s Gavin Lew to present at Intellus Worldwide Fall vForum
Like many conferences, the shift to a virtual format will apply to this year’s Intellus Worldwide Summit. The Fall vForum will extend over four days and highlight topics that are top of mind for the healthcare insights and analytics community.
Bold Insight’s Gavin Lew talks about the relationship of UX and artificial intelligence at Intellus Worldwide Summit
Intellus Worldwide Summit is an annual conference featuring healthcare insights for global manufacturers and service providers within pharmaceuticals, biotech, medical device, and diagnostics. Bold Insight’s Managing Partner Gavin Lew will present, Your role in designing healthcare and AI...
Bold Insight’s Gavin Lew talks about humanizing experiences with artificial intelligence at Intellus Worldwide event
Gavin Lew, Managing Director of Bold Insight, presents Humanizing Experiences with UX-focused AI at the Intellus Worldwide Regional Event in Chicago, Illinois on September 11, 2019. In his talk, Lew will discuss the value of user experience (UX) design and integration for artificial intelligence...
Bold Insight’s Gavin Lew to highlight medical devices and human factors at Intellus Worldwide Summit
Gavin Lew, Managing Director of Bold Insight, will present at the 2019 Intellus Worldwide Summit Insights Evolution in Philadelphia, Pennsylvania on May 20, 2019. In his talk, Medical Devices & the Human Factors of Health, Lew will describe the regulatory environment for new product...
Bold Insight’s Gavin Lew presents on artificial intelligence technology at the International Home and Housewares Show
The world's premier exposition of products for the home, The International Home and Housewares (IHA) Show, offers insight into business practices and trends that are shaping the housewares industry. A growing trend in this industry is the integration of artificial intelligence (AI) technology....
A Bold year to remember!
Bold Insight started out small, much like my former company 20 years earlier, User Centric, where a few set off with lofty ideas and a plan. But this time, we are smarter. We learned from the growing pains, the corporate red tape, and how to run a business better to ultimately benefit our clients....
Bold Insight’s Gavin Lew to present at Money 2020
The premier conference in the payments, fintech, and financial services industries, Money 20/20 hosts over 11,000 attendees and will be held in Las Vegas, Nevada, on October 21-24, 2018. Bold Insight Managing Director Gavin Lew is teaming up with Visa’s Head of Design, Kevin Lee, to present,...
The critical component missing from AI technology
The bold future of UX: How new tech will shape the industry Part 3 ∙ The critical component missing from AI technology In our last post on artificial intelligence (AI) , we discussed the three pillars that AI needs to consider to be successful: context, interaction, and trust. In this post, we...
UX and Brand: Delivering on the promise of experience strategy
An interview with Carlos Manalo (Co-Founder at The Office of Experience) and Gavin Lew (Managing Director, Bold Insight). What is the history with Bold Insight and The Office of Experience? Gavin: Over the last few years, the impact of user experience (UX) on an organization’s brand has...
Bold Insight’s Gavin Lew to present on artificial intelligence and user experience at Chicago AI Days preview event
A preview of Chicago AI Days, the Midwest’s largest artificial intelligence (AI) conference, will be held on May 15 and will focus on the connection between artificial intelligence and customer experience (CX). At this event, Gavin Lew, Managing Director of Bold Insight, will present, The...
Bold Insight team presents on voice interface design and artificial intelligence at UX Masterclass Milan
During the 13th installment of the UX Masterclass, an annual conference that brings together user experience and digital innovation experts, Managing Directors Bob Schumacher and Gavin Lew will share insights on designing the latest technology and its impact on the user experience (UX) industry. A...
Just in time for the Super Bowl – A football metaphor for UX research and design
We thought we’d have a little fun and, at the same time, share our perspectives on the relationship between user research and user-centered design via gridiron metaphor.