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Bob Schumacher

PhD

Managing Partner Emeritus

Bob, now enjoying a well-earned retirement, has over three decades of unparalleled expertise in UX research. As a visionary founder of Bold Insight and co-owner of User Centric, Bob’s innovative spirit led to the creation of the first international network of UX consulting firms, the UXalliance, which has expanded to nearly 30 countries. His prolific contributions to the field include editing the Handbook of Global User Research and co-authoring AI and UX: Why Artificial Intelligence Needs User Experience. Renowned for his insightful lectures on cutting-edge UX research trends, Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign. Connect with Bob on LinkedIn and tune into his UX podcast, Critical User Journey, for more of his invaluable insights.

Bold facts

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Bob

Something unique about you summed up in one sentence:

If it weren’t for cheese, I’m not sure what I would eat.

Your favorite city in the world is...and why?

London – nothing else comes close to its vibrancy – around every corner is a new adventure.

In your spare time you would absolutely do this:

Learn to falcon.

Any other facts to share?

There is so much of this world yet to explore – I’d love to take bike trips all over Europe.

Your favorite city in the world is...and why?

London – nothing else comes close to its vibrancy – around every corner is a new adventure.

Your ultimate celebrity dinner party guest list would include:

Nick Offerman. Sean Connery. Harrison Ford.

Long-term personal or professional goal?

I’d like to walk the Camino de Santiago.

Any other facts to share?

There is so much of this world yet to explore – I’d love to take bike trips all over Europe.
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