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Brenna Budd

Senior UX Researcher

Brenna’s interdisciplinary background in the social and behavioral sciences provides a unique perspective for each project. Prior to joining Bold Insight, she worked as a digital marketing strategist and conducted academic research on technology’s potential to promote positive well-being outcomes. These diverse experiences have shaped her interests in human behavior, design strategy, and human-computer interaction. Brenna holds a BA in Comparative Human Development from the University of Chicago and an MPhil in Psychology from the University of Cambridge.

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Brenna

Something unique about you summed up in one sentence:

During my time as a graduate student at the University of Cambridge, I had to wear a black robe to formal dinners, just like in Harry Potter!

Your favorite part of working at Bold Insight

Learning from all my kind and supportive coworkers, who have such diverse backgrounds and invaluable knowledge to share.

In your spare time (or if you had spare time), you would absolutely do this:

Play soccer! Soccer has always been a huge part of my life, and I love joining leagues around Chicago.

Your favorite city in the world is...and why?

Amsterdam will always hold a special place in my heart. Bike rides along the canals, long walks through winding streets, inviting cafes around every corner… there’s an indescribable energy to the city that I adore.

You cannot start the day without doing this:

Working out and listening to a good podcast episode! My go-to podcasts right now are The Daily, No Stupid Questions, and Hidden Brain.

Your ultimate celebrity dinner party guest list would include:

Angela Duckworth, Michelle Obama, Reese Witherspoon, and Megan Rapinoe.

Long-term personal or professional goal?

I would love to live and work abroad one day. It’s always been a dream of mine to learn a second language, and I think immersing myself in a new culture would provide an incredible opportunity to do so.

Any other facts to share?

I was a competitive Irish step dancer for six years.
Read Brenna's bold insights

Read our team’s latest bold insights

Designing your POS so it’s not a POS

May 25, 2018

Regardless of whether the interface is intended to be used by a customer (novice) or an employee (expert), the key is to ensure that the POS interface is designed for the intended audience. To do this, organizations should engage users throughout the design process.

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