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Brenna Budd

Senior UX Researcher

Brenna’s interdisciplinary background in the social and behavioral sciences provides a unique perspective for each project. Prior to joining Bold Insight, she worked as a digital marketing strategist and conducted academic research on technology’s potential to promote positive well-being outcomes. These diverse experiences have shaped her interests in human behavior, design strategy, and human-computer interaction. Brenna holds a BA in Comparative Human Development from the University of Chicago and an MPhil in Psychology from the University of Cambridge.

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Brenna

Something unique about you summed up in one sentence:

During my time as a graduate student at the University of Cambridge, I had to wear a black robe to formal dinners, just like in Harry Potter!

Your favorite part of working at Bold Insight

Learning from all my kind and supportive coworkers, who have such diverse backgrounds and invaluable knowledge to share.

In your spare time (or if you had spare time), you would absolutely do this:

Play soccer! Soccer has always been a huge part of my life, and I love joining leagues around Chicago.

Your favorite city in the world is...and why?

Amsterdam will always hold a special place in my heart. Bike rides along the canals, long walks through winding streets, inviting cafes around every corner… there’s an indescribable energy to the city that I adore.

You cannot start the day without doing this:

Working out and listening to a good podcast episode! My go-to podcasts right now are The Daily, No Stupid Questions, and Hidden Brain.

Your ultimate celebrity dinner party guest list would include:

Angela Duckworth, Michelle Obama, Reese Witherspoon, and Megan Rapinoe.

Long-term personal or professional goal?

I would love to live and work abroad one day. It’s always been a dream of mine to learn a second language, and I think immersing myself in a new culture would provide an incredible opportunity to do so.

Any other facts to share?

I was a competitive Irish step dancer for six years.
Read Brenna's bold insights

Read our team’s latest bold insights

The future of fan engagement: How do you measure goosebumps?

Feb 19, 2018

One of the CES presentations I attended was a panel in the sports technology track called, The Future of Fan Engagement. The panel discussed cutting-edge research in the sports tech market and perspectives on the relationship between emergent media technologies and...

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The time for a better UX in digital therapeutics is now

Jan 17, 2018

If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.

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