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Ethan has several years of experience in gathering consumer insights across multiple industries, including technology, retail, alternative energy, automotive, and fitness. He helps clients by transforming qualitative findings into actionable recommendations to guide product development and strategy. Ethan holds a Masters in Applied Psychology from the University of Southern California and is currently pursuing a PhD in Behavioural Science at the London School of Economics.
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One of the CES presentations I attended was a panel in the sports technology track called, The Future of Fan Engagement. The panel discussed cutting-edge research in the sports tech market and perspectives on the relationship between emergent media technologies and...
User research and user-centered design are inseparable. We are quarterbacks. We don’t like to run.
If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.