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Nicole Guo

UX Researcher

Having grown up in China and the UK, Nicole’s diverse background offers unique perspectives to clients, especially when conducting global research. Her academic background in psychology and curiosity for learning drives her eagerness to conduct UX research. Nicole has a BA in Psychology from the University of Cambridge, and an MS in Applied Psychology from the University of Southern California.

Bold facts

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Nicole

What fictional universe would you like to live in?

Harry Potter 100%

Your favorite part of working at Bold Insight:

Every day is different from the last!

In your spare time you would absolutely do this:

I love hot yoga. It’s honestly the only time I can calm my mind.

Your favorite city in the world is...and why?

Santorini, my absolute favorite place to travel to. The sunsets cannot be topped.

You cannot start the day without doing this:

Foam rolling.

Your ultimate celebrity dinner party guest list would include:

I’m so bad with celebrities…

Long-term personal or professional goal?

Finally learn to ride a bike.

Favorite quote:

“Sometimes all you need is twenty seconds of insane courage.” ~Benjamin Mee, We Bought a Zoo
Read Nicole's bold insights

Read our team’s latest bold insights

So, your recruit fell apart… now what?

With the thousands of projects managed over the years, we feel like we’ve “seen it all.” While rare, in spite of the amount of preparation and planning, sometimes things don’t go as expected.

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Product design: Why it’s important to see behavior

As designers, we assume users will behave the way we expect them to behave. Unfortunately for us, humans are unpredictable … attempts to model behavior typically predict less than 10% of actions. Consider the Theory of Planned Behavior, which suggests behaviors depend...

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