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Simon Jones

Senior UX Researcher

Simon is a seasoned UX leader with 15 years of experience in multi-method research, human-computer interaction, and fast-paced product development. He has led and influenced 0-1 product innovation across diverse industries, such as technology, financial services, e-commerce, media, healthcare, and civil. He brings a passion for technology, people, and compelling experiences to each client project, and enjoys challenging assumptions and finding strategies on which product teams can rely. Simon has a BSC in Biotechnology from University of Nottingham.

Bold facts

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Something unique about you summed up in one sentence:

I have a 'Grade 8' in piano and tuned percussion, and spent most of my 20s as a gigging and recording musician.

Your favourite city in the world is...and why?

My favourite city is Tokyo! My partner and I visited there a few years back and I was blown away by the seamless mix of ancient culture, great food, and modern technology. We also got engaged next to Mt. Fuji!

In your spare time (or if you had spare time), you would absolutely do this:

Hang out with my amazing child. If I had more free time, I would do more of that.

Your ultimate celebrity dinner party guest list would include...

Barack and Michelle Obama, Rory Stuart, and Jacinda Ardern.

Share an interesting fact:

Beyond music, I also love to travel. I'm fortunate to have been able to fill my pre-parent years with a lot of travel and am keen to continue once we are ready.

Favourite TV show:


What is your favourite way to give back to the community?


What superpower would you most want?

To be waterproof. I like this superpower because we all have it!
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