While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
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Lindsey DeWitt Prat
Director
Lindsey brings extensive research experience in industry and academia, including formal training in ethnographic field methods, to help clients achieve their objectives. Lindsey excels in a range of UXR methodologies, research and workshop design, collaboration with cross-functional partners, and coordinating with / communicating insights to global partners. Now based in Paris, she has lived and worked in the US, Japan, Belgium, Germany, and France. Lindsey holds a PhD in Asian Languages & Cultures from UCLA.



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- Bold Insight to instruct EPIC tutorial on AI research tools
- Bold Insight examines GenAI and ethnographic research during virtual EPIC session
- Bold Insight moderates AI for Developing Countries Forum panel
- Mind the AI gap: The UX researcher's role in navigating the AI divide
- Bold Insight to speak on global panel about inclusive, ethical AI governance
- Bold Insight to present on AI translation at UXinsight Festival
- Bold Insight to present at AI for Developing Countries Forum 2025 Geneva Summit
- Bold Insight to present AI ethnographic framework at London research event
- Bold Insight to present on AI research in African contexts at EPIC2024
- Bold Insight to host webinar for UX professionals using AI-enabled tools in their research
- Context, accents, and privacy: Overcoming hurdles of AI translation tools in global UX research
- Bold Insight to present findings from global study on AI tools at UX Masterclass
- The role and challenges of speech technology in global UX research
- Not sure how to use AI tools in your UX research? Consider making it your sparring partner
Read our team’s latest bold insights
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
Reclassifying diabetes: 3 implications for product design
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.
Designing your POS so it’s not a POS
Regardless of whether the interface is intended to be used by a customer (novice) or an employee (expert), the key is to ensure that the POS interface is designed for the intended audience. To do this, organizations should engage users throughout the design process.