Jeff’s background in marketing lead to roles with troubleshooting, engineering, and UX design and research. His curiosity with the human thought process drove him to further explore the world of UX research. He brings a strong passion for problem solving and sense of empathy to each project. Jeff holds a BS in Marketing from the University of Illinois at Chicago.
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Instead of a top-down, one-size-fits-all approach to research, collaboration between manufacturers and human factors research teams can create trusted partnerships and a focus on designing valuable products.
To boost adoption of IoT devices, medical device manufacturers should consider four key questions to gain insights into user contexts and perceptions.
When used with proper consideration, VR can be a fantastic tool in the researcher’s toolkit.
Ethnographic research helps identify nuances to create a more robust understanding of users, identifying unexpected insights that may not show themselves until much later in the product development process.
With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.
By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.
Read our team’s latest bold insights
Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...
One of the best parts of my job as a human factors researcher is interacting with participants during studies. Early medical device studies generally have bare-bones definitions of intended user groups that become more defined throughout the product development life...
Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...
In an industry where we rely on research data to improve product designs, we need to take steps to ensure that our sample for testing reflects all intended users; we need to ask, "is this product really designed for all intended users, including those who do not...