Jeff Yang


Jeff’s background in marketing lead to roles with troubleshooting, engineering, and UX design and research. His curiosity with the human thought process drove him to further explore the world of UX research. He brings a strong passion for problem solving and sense of empathy to each project. Jeff holds a BS in Marketing from the University of Illinois at Chicago.

Bold facts

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Something unique about you summed up in one sentence:

I am a clumsy person. There isn’t a day that I haven’t walked into something.

Your favorite part of working at Bold Insight:

It may sound cliche, but 100% the people. Everyone here is kind, passionate, and always willing to help each other.

In your spare time you would absolutely do this:

I have always wanted to take up martial arts.

Best piece of advice you’ve been given:

Just do it, what’s the worst that could happen?

What superpower would you most want?

Teleportation. I would love to be anywhere I want to be in an instant.

Your ultimate celebrity dinner party guest list would include:

All 4 members of Blackpink.

What fictional family would you like to join?

The Dunphy family from Modern family. There’s never a dull moment in that house.

What is your favorite way to give back to the community?

Be kind to other people. You don’t have to wait for a certain date or time to do it.
Read Jeff's bold insights
March 16, 2023

Instead of a top-down, one-size-fits-all approach to research, collaboration between manufacturers and human factors research teams can create trusted partnerships and a focus on designing valuable products.

February 27, 2023

To boost adoption of IoT devices, medical device manufacturers should consider four key questions to gain insights into user contexts and perceptions.

February 22, 2023

When used with proper consideration, VR can be a fantastic tool in the researcher’s toolkit.

February 14, 2023

Ethnographic research helps identify nuances to create a more robust understanding of users, identifying unexpected insights that may not show themselves until much later in the product development process.

January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

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Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

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