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Ethan has several years of experience in gathering consumer insights across multiple industries, including technology, retail, alternative energy, automotive, and fitness. He helps clients by transforming qualitative findings into actionable recommendations to guide product development and strategy. Ethan holds a Masters in Applied Psychology from the University of Southern California and is currently pursuing a PhD in Behavioural Science at the London School of Economics.
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Our research has shown a trend in healthcare provider feedback regarding mHealth alerts and features. While generally positive about the concept, liability is top of mind with this user group and common questions were raised during testing.
With the thousands of projects managed over the years, we feel like we’ve “seen it all.” While rare, in spite of the amount of preparation and planning, sometimes things don’t go as expected.
HFES healthcare symposium provides insight on FDA and regulatory perspectives, use of technology in research, interesting research methods employed, and cross-industry collaboration.
As designers, we assume users will behave the way we expect them to behave. Unfortunately for us, humans are unpredictable … attempts to model behavior typically predict less than 10% of actions. Consider the Theory of Planned Behavior, which suggests behaviors depend...