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Ethan has several years of experience in gathering consumer insights across multiple industries, including technology, retail, alternative energy, automotive, and fitness. He helps clients by transforming qualitative findings into actionable recommendations to guide product development and strategy. Ethan holds a Masters in Applied Psychology from the University of Southern California and is currently pursuing a PhD in Behavioural Science at the London School of Economics.
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To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.
A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.
If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models.
Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.