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Over the last 20 years, Kath has helped organizations ranging from Fortune 10s to governments to research hospitals, design and conduct strategic research and establish and nurture their human factors/user experience practices. She translates research into practice, synthesizing and integrating emerging and established methods and findings into actions that inform decisions, behaviors, and designs. Kath is drawn to work that connects the dots between how people understand, decide, and behave and is passionate about making work easier, safer, and more fulfilling. She has a BA in Psychology from John Hopkins University and a PhD in Brain & Cognitive Sciences from the University of Rochester.
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To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.
A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.
If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models.
Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.