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Kendall Zarate

UX Researcher

Kendall has a multidisciplinary background in psychology and human behavior. Her interest in UX research was sparked by her fascination with the inner workings of the human mind and learning why people do the things they do. That curiosity, coupled with a strong attention to detail, allow her to bring enthusiasm and unique insights to each project. Kendall has a BA in Psychology from the University of California Santa Barbara and an MA in Psychology from Pepperdine University.

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Kendall

What is your favorite way to give back to the community?

Volunteering and/or donating to a local animal shelter.

Your favorite part of working at Bold Insight:

The team is so supportive, and I love working within multiple industries.

In your spare time (or if you had spare time), you would absolutely do this:

Travel the world!

What fictional family would you like to join?

The Incredibles

You cannot start the day without doing this:

Morning stretch and two cups of coffee.

Favorite TV show:

Dexter

Long-term personal or professional goal?

To be happy both personally and professionally, however that looks.

Best piece of advice you’ve been given:

Learn to accept the things you cannot change.
Read Kendall's bold insights

Read our team’s latest bold insights

AI benefits from GPU, not CPU advancements

A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes of the past, but from an evolution beyond central processing unit (CPU)...

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Three things to improve acceptance of AI

To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.

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Recruiting methods and study logistics for human factors and user research

A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.

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