Back to team page
Ashley has over five years of experience in the medical device industry. Her background in the social sciences supports project teams as they explore how a user’s prior knowledge, skills, and experiences influence their product interactions. She has engaged in multidisciplinary research with vulnerable populations, such as children and rare patient groups. Ashley has a MS in Experimental Psychology with a concentration in Engineering Psychology from the Rochester Institute of Technology.
Bold facts
Learn more about
Read our team’s latest bold insights
I found myself discussing what can be done to increase the extent to which voice recognition systems are seen as a benefit rather than an annoyance with the research sponsors, and I said the same things as I said 10 years ago… improve the system to support and recognize more natural speech patterns.
One of the CES presentations I attended was a panel in the sports technology track called, The Future of Fan Engagement. The panel discussed cutting-edge research in the sports tech market and perspectives on the relationship between emergent media technologies and...
User research and user-centered design are inseparable. We are quarterbacks. We don’t like to run.
If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.