Back to team page
Ashley has over five years of experience in the medical device industry. Her background in the social sciences supports project teams as they explore how a user’s prior knowledge, skills, and experiences influence their product interactions. She has engaged in multidisciplinary research with vulnerable populations, such as children and rare patient groups. Ashley has a MS in Experimental Psychology with a concentration in Engineering Psychology from the Rochester Institute of Technology.
Bold facts
Learn more about
Read our team’s latest bold insights
To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.
A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.
If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models.
Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.