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Andrew draws on his extensive international field research experience to help clients empathize with their customers. He has led multilingual projects across North and South America and loves to listen to the stories people tell about their daily lives. Andrew is passionate about leveraging multicultural research to design accessible experiences. He has a BA in Anthropology from the University of Chicago and a PhD in Linguistic Anthropology with an emphasis on face-to-face interaction from the University of Michigan.
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Our research has shown a trend in healthcare provider feedback regarding mHealth alerts and features. While generally positive about the concept, liability is top of mind with this user group and common questions were raised during testing.
With the thousands of projects managed over the years, we feel like we’ve “seen it all.” While rare, in spite of the amount of preparation and planning, sometimes things don’t go as expected.
HFES healthcare symposium provides insight on FDA and regulatory perspectives, use of technology in research, interesting research methods employed, and cross-industry collaboration.
As designers, we assume users will behave the way we expect them to behave. Unfortunately for us, humans are unpredictable … attempts to model behavior typically predict less than 10% of actions. Consider the Theory of Planned Behavior, which suggests behaviors depend...