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Andrew draws on his extensive international field research experience to help clients empathize with their customers. He has led multilingual projects across North and South America and loves to listen to the stories people tell about their daily lives. Andrew is passionate about leveraging multicultural research to design accessible experiences. He has a BA in Anthropology from the University of Chicago and a PhD in Linguistic Anthropology with an emphasis on face-to-face interaction from the University of Michigan.
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One of the CES presentations I attended was a panel in the sports technology track called, The Future of Fan Engagement. The panel discussed cutting-edge research in the sports tech market and perspectives on the relationship between emergent media technologies and...
User research and user-centered design are inseparable. We are quarterbacks. We don’t like to run.
If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.