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Elena Beckman

Senior UX Researcher

Elena brings a diverse background in academic research and strong skills in research methodology and data analysis to each project. Elena has a passion for the human mind and understanding how thoughts, actions, and behavior intertwine. Elena has a BA in Psychology and a Certificate in Global Health from the University of Wisconsin-Madison and an MS in Applied Psychology from the University of Southern California.

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Elena

Something unique about you summed up in one sentence:

In college, I worked in a primate lab where I coded behaviors of rhesus macaques.

Your favorite part of working at Bold Insight:

The people, the variety in the work that we do, and the collaborative culture.

In your spare time (or if you had spare time), you would absolutely do this:

Read, go for a hike, or try a new restaurant.

Your favorite city in the world is...and why?

Milwaukee. It’s my hometown and underrated! It has a great food scene, lake views, and awesome sports teams.

You cannot start the day without doing this:

Going for a walk, listening to NPR Up First, and having at least one cup of tea.

Your ultimate celebrity dinner party guest list would include:

Dax Shepard, Reese Witherspoon, Matt Damon, Leon Bridges.

Long-term personal or professional goal?

Visit every national park in the U.S.

Any other facts to share?

If I could eat one food for the rest of my life it would be soup, I probably have soup at least once a day.
Read Elena's bold insights

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How superior UX transforms automotive brand perception and loyalty

In the evolving automotive industry, recent studies highlight that high-quality user experiences significantly enhance customer advocacy and brand loyalty, surpassing the influence of pre-existing brand perceptions. Learn more about tools that quickly empower confident UX design decisions.

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