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With a background that spans the design, research, and engineering spaces, Leila brings to Bold Insight a strong interdisciplinary skillset. She particularly excels at identifying patterns and extracting meaningful insights from complex, qualitative data. She thrives working in fast-paced, collaborative environments and believes in the power of user research for a transformative impact. Leila has a MEng in Design Engineering from Imperial College London.
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Successful participant onboarding is a crucial step in running a diary study. Read on for five steps for effective onboarding: establishing processes, internal testing, progress tracking, time allocation, and consideration of global factors.
Insights from CES 2024 highlight AI-driven changes in the automotive sales experience: customer-centric strategies, opportunities for personalization, and evolving business models reshaping the industry.
At the 2024 CES, it was clear the demand for an unparalleled in-car experience is igniting a revolution, reshaping the way humans perceive and interact with vehicles. We gathered 6 takeaways from the conference for delivering the next gen experience in auto infotainment.
A summary of the day’s research findings helps teams to stay aligned, drives report outcomes, and ensures stakeholder goals are top of mind.