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Lilly has a background in psychology and consumer insight. With experience in both in-house and agency research, she is passionate about understanding user behaviour. She has worked across multiple industries managing qualitative and quantitative research projects relating to a variety of products. Lilly has a BSc in Psychology from the University of Plymouth.
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Successful participant onboarding is a crucial step in running a diary study. Read on for five steps for effective onboarding: establishing processes, internal testing, progress tracking, time allocation, and consideration of global factors.
Insights from CES 2024 highlight AI-driven changes in the automotive sales experience: customer-centric strategies, opportunities for personalization, and evolving business models reshaping the industry.
At the 2024 CES, it was clear the demand for an unparalleled in-car experience is igniting a revolution, reshaping the way humans perceive and interact with vehicles. We gathered 6 takeaways from the conference for delivering the next gen experience in auto infotainment.
A summary of the day’s research findings helps teams to stay aligned, drives report outcomes, and ensures stakeholder goals are top of mind.