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Margo has been part of the Bold Insight team since she was a pup, which is also when the office learned to keep snacks above counter level. She brings boundless energy, an extraordinary nose, and a pair of eyes that have never once failed to get exactly what they’re asking for.
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I found myself discussing what can be done to increase the extent to which voice recognition systems are seen as a benefit rather than an annoyance with the research sponsors, and I said the same things as I said 10 years ago… improve the system to support and recognize more natural speech patterns.
One of the CES presentations I attended was a panel in the sports technology track called, The Future of Fan Engagement. The panel discussed cutting-edge research in the sports tech market and perspectives on the relationship between emergent media technologies and...
User research and user-centered design are inseparable. We are quarterbacks. We don’t like to run.
If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.