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Natalie brings a creative skillset and exceptional eye for detail to marketing that strengthens Bold Insight’s brand. She leads content strategy and digital initiatives that showcase the team’s expertise and the impact of UX and human factors research. Natalie has a BS in Marketing from North Central College.
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As the field of human factors continues to evolve, so must our approaches to testing and study design. While the FDA’s 2013 guidance laid the groundwork for study design and methodology, recent discussions and conference presentations have prompted a shift in how we approach OTC HF testing, leading to more comprehensive and realistic assessments of these products.
Look back at the rich history of human factors engineering, from its roots in anthropometry to the advanced field of ergonomics and beyond. These developments have shaped technologies and design, enhancing everyday life by making experiences safer and more intuitive.
Moderation and facilitation exist on a continuum. Discover how building skills in both areas allows you to adapt to various research methods and project needs.
Learn how incorporating human factors principles in developing the PCCP approach can improve the chances of successfully implementing a PCCP.