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Having grown up in China and the UK, Nicole’s diverse background offers unique perspectives to clients, especially when conducting global research. Her academic background in psychology and curiosity for learning drives her eagerness to conduct UX research. Nicole has a BA in Psychology from the University of Cambridge, and an MS in Applied Psychology from the University of Southern California.
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One of the CES presentations I attended was a panel in the sports technology track called, The Future of Fan Engagement. The panel discussed cutting-edge research in the sports tech market and perspectives on the relationship between emergent media technologies and...
User research and user-centered design are inseparable. We are quarterbacks. We don’t like to run.
If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.